Sweet Success: How Stevia Select
Got Their Groove Back and Took the E-Commerce World by Storm!
Problem
Picture this: a brand with PPC campaigns that are all over the place, targeting both high and low search volume keywords under a common ad group where budget-eating keywords were affecting the performance of other keywords in the group. 13000+ Keyword and ASIN targets in a bulk PPC Sheet. Their images are dull and unappealing, and their listing and storefront are far from optimized. To top it off, despite having a registered trademark, they’re not taking advantage of Enhanced Brand Content. And if that wasn’t enough, the brand has also been selling their products under the wrong category, resulting in a sky-high referral fee. Yikes!
Solution
Luckily, our creative design team swooped in to save the day! We revamped the brand’s image with catchy USPs, appealing images, and a killer storefront. Our content writer even developed a master keyword sheet to make sure no potential keyword was left behind. And as if that wasn’t enough, we also restructured all the PPC campaigns to focus on the best-converting searches and even added virtual bundles with save and subscribe promotions. Our organic ranking, market expenditure and parameter sheets are monitored regularly to keep track of everything. And most importantly, we corrected the brand’s category selection and saved them a boatload of referral fees!
Outcome
And just like that, within three months of partnering with us, the brand’s monthly revenue jumped from $29,000 to a staggering $57,000! Talk about a glow-up! Fast forward to 2023, and the brand is now making half a million in sales every year with a gross profit margin of 63%. And guess what? The cost per acquisition is getting lower every day as the PPC campaigns continue to age like a fine wine. The brand’s organic to PPC sales ratio is also improving daily, from 65% and onwards. Plus, the brand owner has achieved her ultimate goal of selling her product line in the biggest retail stores in the USA! Looking forward to keep growing this brand from six-figures to seven-figures.
