Revolutionizing the Bio-Tech Industry: How WHPM
Overcame Amazon's Challenges to Achieve Success
Problem
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W.H.P.M., Inc. is a privately held corporation that has been a pioneer in the biotechnological industry since 1993, headquartered in Irwindale, California. They were facing several challenges in selling their products on Amazon. Listing suspensions, missed sales due to sensitive keywords and dropping organic rankings were becoming the norm. Additionally, resellers were hijacking their listings, and the company’s vague reseller and distribution policies weren’t helping. To top it all off, PPC advertising was restricted by Amazon, demanding alternate marketing solutions.
Solution
Our team knew that the bio-technological industry was fraught with perceived restricted products, so we worked hard to ensure everything was in compliance with Amazon’s policies. We redesigned packaging and labeling to meet their standards. We created a MAP policy for the brand that allowed resellers to sell products on Amazon and other e-commerce platforms while ensuring they adhered to brand pricing and platform restrictions. Markets Dominion also launched out-of-the-box advertising campaigns to engage external traffic and turn them into customers. Our compliance specialist keeps a close eye on the nitty-gritty of Amazon’s policies, regularly monitoring account health and reinstating 2 listings each month.
Outcome
Our extensive product launch strategies paid off. The first product we launched under our supervision made $36,000 in its third month and is currently the second-highest revenue earner in its category. Encouraged by this success, we explored more products in the catalog and launched them successfully to take over the industrial and scientific niche. The MAP policy has helped us identify pricing and platform restrictions, resulting in higher profitability not only for brand sales on Amazon but for products sold to resellers by the company. As a result, the brand has established a reputation for itself and has seen an upward trajectory in terms of monthly revenue.
We have set our sights on an ambitious goal for this account: to achieve a high-end six-figure revenue by the end of 2024. We are confident that with our team’s expertise and innovative solutions, we can make this goal a reality. As we work towards this target, WHPM will continue its mission of researching and developing novel test systems to enhance the quality of life. With our collaborative efforts, we’re excited to see what the future holds and the positive impact we can make together.
