FEATURED CASE STUDY /GG CUISINE
The Recipe for Success: How GG Cuisine
Found the Right Ingredients for Amazon Domination!
Problem
One of our clients, who sells delicious grocery products on Amazon, faced a significant challenge in 2021. Their product listing was flagged for excessive giveaways, resulting in a net loss of $28,000 and minimal sales until November 2021. Additionally, the cost of sourcing posed a challenge, limiting profitability.
Solution
Upon partnering with us, Cuisine’s online presence on Amazon skyrocketed. Within just four months, their star reviews surged from 29 to a remarkable 170, and their sales almost doubled, increasing by 85%.
Our skilled team quickly recognized areas of improvement, including wasted PPC spend, and reduced ACoS by an impressive 43%. We developed a strategic keyword targeting plan and optimized product titles, which resulted in a twofold increase in the average click-through rate, effectively connecting GG Cuisine with their target customers.
Outcome
GG Cuisine’s sales, conversion rates, and organic ranking all experienced a significant boost (ranking 4th and 6th on top KWs), earning them the Amazon Choice badge. As a testament to our client’s continued success, we are now expanding their product line by adding more products!
GG Cuisine has become the go-to brand for food connoisseurs, and their Amazon Choice badge speaks to their exceptional quality. At Markets Dominion, we are committed to providing outstanding results and helping our clients achieve their Amazon sales targets. Let us help you improve your brand’s online presence and boost sales!
Problem
Max Hawthorne, an acclaimed American author, and screenwriter faced a daunting challenge when his latest books were struggling to gain enough traction in the market due to a lack of effective marketing. Additionally, he was up against black hat tactics used by his competitors in their PPC campaigns, resulting in excessive clicks and the budget was being drained by click farms without even selling to genuine customers. This was one of the biggest challenges our team has faced since Amazon does not allow geotargeting, IP exclusion, or fraud activity detection tools for PPC campaign management.
As a result, the book marketing strategy was not generating the desired results in KDP industry.
SOLUTION
To address the issues the author was facing, our team of marketing experts came up with a three-pronged approach. Firstly, we conducted extensive research to identify potential readers and understand the genre to know what holds the interest of the audience. Secondly, we shortlisted a set of relevant keywords for organic rank improvement and dayparted our PPC budget to keep excessive clicks and window shoppers at bay. Thirdly, we implemented display ads and brand ads, focusing on ASIN targeting and external traffic to improve conversions.
Outcome: The results of our efforts were remarkable. Our restructuring and defense wall from competitors’ tricks improved the overall TACOS from 61% to 28% in just 60 days, resulting in higher profitability for all books. Furthermore, the conversion rate on super-relevant keywords skyrocketed from 4.3% to a whopping 13.9%, which meant one sale after every seven clicks. We also channeled our ad spend to other platforms to achieve better results with the least ad spend, ensuring a well-rounded marketing strategy that delivered great results. With this comprehensive approach, book sales increased they received the recognition they deserved. Today he is best known for his Kronos Rising series of sci-fi action/suspense thrillers, which have earned both Book of the Year and People’s Choice awards. He is the Amazon #1 bestselling author of Monsters & Marine Mysteries.